Unicorns – they’ve been everywhere for what feels like forever. But has the trend passed?
My instincts say yes and no.
Any look around a shop will tell you that unicorns are still very much on trend. But of course, any book being written now would only potentially be released in maybe a couple of years.
I read something recently on Instagram by the Scholastic UK picture books team about this very subject. When posting about their new release Unicorns Don’t Love Rainbows (Emma Adams/Mike Byrne) they argue that unicorns have become a permanent favourite, rather than a trend, and I’m inclined to agree.
However, I do also think that if you’re going to write a picture book about unicorns, nowadays it really, really has to have a unique take in order for it to stand out.
Why am I thinking about unicorns? Well, after a short drought, I’ve had an idea, perhaps two ideas, that I’d like to write up.
I believe they are unique and fun, so we’ll see.
(Tragically, the word ‘poonicorn’ is already taken, so there goes my third idea.)